A lot of us never-Trumpers assumed momentum would be on our side as his scandals and incompetences mounted. It hasn’t turned out that way. I almost never meet a Trump supporter who has become disillusioned. I often meet Republicans who were once ambivalent but who have now joined the Trump train.
His explanation? Tibalism.
Why has Trump dominated? Part of it is tribalism. In any tribal war people tend to bury individual concerns and rally to their leader and the party line. As late as 2015, Republican voters overwhelmingly supported free trade. Now they overwhelmingly oppose it. The shift didn’t happen because of some mass reappraisal of the evidence; it’s just that tribal orthodoxy shifted and everyone followed.
His prescription? Focus on the issues.
Just after the election, Luigi Zingales wrote a Times op-ed on how not to fight Trump, based on the Italian experience fighting Silvio Berlusconi. Don’t focus on personality or the man, Zingales advised. That will just make Trump the people’s hero against the Washington caste. Focus instead on the social problems that gave rise to Trumpism.
That is the advice we anti-Trumpers still need to learn.